Pricing · BWA Dealer Platform
One platform. Priced per rooftop, not per seat.
Every store runs on one tenant, so the rate per rooftop falls as your group grows. Unlimited users, unlimited leads, every module included, the bill doesn't move when your traffic spikes or a campaign works. Two ladders below: franchise, and independent.
Franchise rooftops, rate by band
USD · per month
Each band's rate applies to the rooftops inside that band, the way income tax bands work. One tenant carries the application, the inventory pool, the brand system and the admin, which is what lets the rate come down as you grow.
Marginal rate per rooftopCanadian pricing on request
Every rooftop you add costs less than the one before it and adding staff, brands, languages, campaigns, leads or traffic costs nothing at all.
What that comes to
Group sizeMonthlyEffective per rooftop
3 rooftops$4,497$1,499
10 rooftops$11,840$1,184
25 rooftops$24,575$983
50 rooftops$42,050$841
100 rooftops$73,250$733
Independent rooftops, rate by band
USD · per month
An independent lot never bought OEM certification, co-op reporting or incentive feeds, so the independent ladder doesn't charge for them. Same platform, same marginal banding, roughly 45% less.
Marginal rate per rooftopCanadian pricing on request
Three domains are included, not billed per site. A group corporate site, a used sub-brand and a campaign site sit inside the tier and bilingual French is part of the platform, not a tier above it.
What that comes to
Group sizeMonthlyEffective per rooftop
3 rooftops$2,097$699
10 rooftops$6,290$629
25 rooftops$13,775$551
50 rooftops$23,750$475
100 rooftops$43,700$437
We are not the $99 option, and we're not trying to be.
There are website platforms in this market at $39 to $125 a month, and for a single lot moving a dozen or so cars a month one of them is the right answer, that price usually comes bundled with a consumer marketplace, and we can't replicate a marketplace at any price.
We'd rather say that now than three calls in. What we sell is a governed platform for operators whose problem is several rooftops, several brands, several languages and a group that has to stay consistent and that problem doesn't exist at one lot.
- Independent groups of four or more rooftops: where one platform behind every store is worth more than a cheaper site per store
- Canadian operators with a Quebec obligation: server-rendered, indexable French, included rather than priced as a second site
- Dealers who want a designed site, governed by real brand tokens, rather than a template with their logo dropped in
- Operators running several domains: group, used sub-brand, campaign, careers under one tenant and one bill
Per group
Platform subscription
The application, hosting, security and the automotive sector pack, one subscription, however many rooftops sit under it. Quoted on your group.
Per rooftop
Automotive rooftops
Each active inventory-bearing store, at the marginal band rate above. This is the line that carries vehicle data, integrations and the inventory pipeline.
Per property · on use
Properties and usage
Additional brands and standalone sites, a group corporate site, a used sub-brand, a campaign or careers site, plus the optional packages listed below.
Included at every tier
Tiers differ by scale and support, never by which features you get.
Inventory and retailing
- One vehicle record per rooftop and VIN, behind every surface
- Search and vehicle pages, with the facet rail and locator
- Server-side payment quotes: monthly, bi-weekly, semi-monthly and lease
- Trade valuation and negative equity handled in the quote
- Lead routing to the rooftop that owns the car, with a delivery log
Search, answers and language
- Per-URL titles, descriptions, canonicals and schema, authored in the admin
- Answer profiles for AI assistants, with author and credential provenance
- A crawler catalogue, you choose which assistants may quote your inventory
- Multilingual as architecture: server-rendered, indexable, with human override
Marketing without a ticket
- Landing pages, model launches and campaign sections, generated and placed
- Behavioural and exit-intent offers, and geofenced campaigns
- Brand tokens enforced across every module from one stylesheet
- One-click revert with edit history on anything published
Analytics, on your own tenant
- Session recording and replay, filed on your tenant, not a vendor's
- Per-rooftop dashboard: sessions, SRP and VDP views, leads, calls, conversion
- Service bookings, appointments, trade-ins and credit applications counted
- A single session deletable, and a date range purgeable, on request
Governance and access
- Unlimited users and admins, sales, service, marketing and your agency
- Group-level content and campaigns, pushed to every store
- Accessibility checked against the built output on every build
- Your domain in your registrar, your leads in your CRM, your data exportable
Integrations and fixed ops
- The full connector library, including signature and credit providers
- Native service scheduling against your own per-department capacity
- Forms, dealer and group management, and outbound marketplace feeds
- Vehicle description and lender data carried on our licence, not yours
Optional packages
Bought through us when you want them, priced so consumption stays predictable.
- AI vehicle media, 360 rings and interiors from your own photosMonthly tier
- Automatic translation drafting, under human overrideOptional
- Signature and vehicle-history bundlesOptional
- Additional properties, group, campaign, used brand, careersPer property
The work, not the software
The platform ships the tools; running them monthly is a person's job. Keep your agency, the platform doesn't require you to change who does the work.
- Discovery, design, migration and setupOne-time
- SEO, answer-engine and reputation programmesServices
- Campaign production, social and contentServices
- Your team, your agency, or ours, separately scopedYour choice
Bring your current invoice.
The honest comparison isn't headline against headline, it's line against line. Send us what you pay today and we'll sort it into platform, optional tools, managed services and media, then price each layer against ours.
Get a group quote